These days, collecting data associated with your visitors and customers on your website has become a standard marketing practice. Using this data, you can improve the customer experience, refine your marketing strategy and, in some cases, earn extra revenue. Collecting this information, however, comes with a few attached strings: as consumers become more protective of their data, governments increasingly regulate how businesses can gather and use it.

A privacy policy is an industry standard for any website that collects visitor data, and in most countries, required by law. Creating a detailed privacy policy that outlines what data you collect, why you collect it, and how you use it shows that you care about your users’ privacy and value their patronage..